CRM software is one of the most clear-cut, effective ways in which a company can leverage technology to revolutionize their business in the modern age. It’s become the “in thing” to throw around big words these days like “big data” and all the possibilities in “the cloud”, and while these concepts do hold opportunities for the business owner who knows how to leverage them to improve efficiency, most otherwise tech-savvy people have no idea what any of it even means.
On the other hand, CRM software is straightforward and applicable to almost any company’s processes. It’s a technological solution that covers a wide range of tasks – tracking, recording, storing, data mining, and more, but with specific goals in mind. The end result is usually savings through streamlined processes and more profits earned through better customer retention.
CRM can also help you to work out exactly where to put your marketing efforts for the maximum return.
Working out where to start
Great, but how do you pick the solution that fits your company? Well, there are such a myriad of features that it’s difficult to answer that precisely, but here are three CRM software variables that you should analyze as you begin your search.
- Target market
As a business owner purchasing a software solution, it’s not a bad idea to consider who the company aims to serve. A one-size-fits-all software package may be too unfocused and cut too many corners, on one hand. On the other hand, if you’re a smaller firm purchasing from a company that tends to serve bigger corporations, you may find that your needs are often overlooked in favour of providing those powerhouse solutions from which you cannot benefit.
Find a software development creator that views you as the perfect customer and you are miles ahead of the game in finding a tailored solution.
- Technical complexity
It’s always important to keep in mind what your company can realistically handle. Do you have IT staff on the team, and if so, how confident are they in their capabilities?
If programs become too labor-intensive to use, they can actually cause more bottlenecks and even decrease productivity, which obviously defeats the purpose. And in some cases, they may cease to be used altogether.
If the technical know-how isn’t there, consider a solution that runs itself, or at least calculate the costs on bringing in outside help.
- Social media perspective
Does the CRM software openly embrace social media and provide a variety of solutions for you to build relationships with your audience or track data on the many different online platforms? Simply put, if the creator isn’t wading neck-deep in social media trends, it may be a sign that they’ll eventually stagnate.
Because you can bet on one thing not stagnating – and that’s the increasing influence of social media on consumer behavior and business. Companies need to keep up, and CRM software is going to be one of your best tools for doing so.
With the tech demands of companies rising on a seemingly monthly basis these days, CRM options will only get more complicated and diverse in the future. But the important thing to keep in mind as you look at these three criteria and others is this: the best CRM software for your company is the best CRM software for your company.
In other words, there is no perfect solution; you have to sit down and work out what best fits your processes, your target market, your company and your goals.
Because that’s the sweet spot where this type of software serves its purpose best.